Modern Minorities

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20: Elliot Lum Wants to Get More (People) in the Room

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Elliot Lum is helping shape the future of marketing talent with the ANA (Association of National Advertisers). He also literally wrote the book on ‘Entrepreneurial Confessions’ - where he interviewed 300+ millennial founders across the country. In a conversation ranging from language unlocking culture to bridging uncrossable chasms, Elliot reveals his own limits, reservations, and motivations. Ultimately to him, marketing is a privilege to reach millions - and Elliot’s trying to make sure people of different backgrounds make it to the rooms where it happens. And did we mention Beyoncé and Green Day may or may not have borrowed his office? 

LEARN ABOUT ELLIOT

ana.net/instructors/show/id/elum

ANA Educational Foundation (AEF): aef.com

MENTIONS

RESEARCH: https://aef.com/building-talent/talent-research/pathways2020

HIS BOOK (‘Entrepreneurial Confessions’): goodreads.com/book/show/42083201-entrepreneurial-confessions

MOVIE: “Tiger Tail” (2020): imdb.com/title/tt8902948

BOOK: Asian American Dreams (Helen Zia): goodreads.com/book/show/126006.Asian_American_Dreams